There is was again, that dreadful tv ad! The woman with gleaming white teeth complaining about her yellow teeth. Her friend advises her to get a whitening product. It’s just awful.
As if women did not have enough unrealistic images to try to live up to!
It’s bad enough that women and girls are told they are not thin enough, don’t have the right colour of hair, aren’t wearing the right fashions, but the blatant falsity of whiter than white teeth that need more whitening is terrible! Like the mascara that will give you the lush look in the ad or magazine pictures when it’s obvious the girl in the picture is wearing false eyelashes. These constant messages bombarding young women telling them they are not good enough as they are, makes me very angry! And selling women products that will not give them the results they promise is the intimate dishonesty.
We need more messages that tell women and girls they are perfectly wonderful the way they are! They don’t need the false promises, the unrealistic expectations, the falsified images they see in magazines and advertising. We are all whole and worthy and beautiful as we are!
I am thrilled when I see women praising women, women validating other women and positive messages that build women and girls up and free them from the destructive and unreal promises of advertising messages. We need more of that affirmation! We need advertisers to wake up and see that pitching real images of real women for their products will actually get us purchasing more of their products. There are a few trying this but not nearly enough!
I boycott products whose ads offend me. It may not be a crushing blow to the corporations who make the products but if enough women push back, anything can happen.
Recently on social media, the public took offence at a Campbell Soup representative who sat on a board appointed by President Trump. I was part of that public. Other board members had left in opposition to one of Trump’s new policies but the Campbell Soup rep did not. The social media storm calling for a boycott of Campbell products was so effective the representative left that board less than 24 hours later.
So we can effect change, with our opinions and our purchasing. I think we need to do much more of it if women are truly going to be free from unrealistic images of who we should be and how we should live!